Answer
A robust product model separates the shared product core from sellable variants and channel-specific presentations. Colour, size, voltage or packaging can form variants; technical properties can be filterable without creating a new item number. Images and documents need a clear assignment, version, approval and, where applicable, a scope of validity.
File names in a shared folder are not enough as the range grows. The system should show which medium is current, approved for which market and used in which channels. At the same time, maintenance must remain manageable for staff. A theoretically perfect data model that nobody fills in completely does not improve data quality. schukai therefore develops structure and working interface together, based on real products.
As of 3 September 2026
Further reading
Related topic: Product data